We all want to look our best right? And economic slow down or not we don’t want to pay more than we have to for the lotions and potions that promise us radiance. If you don’t know Paula Begoun it’s high time you met her. She is a former make up artist with problem skin. After years of learning insider secrets on the marketing message vs what’s truly possible for a product to accomplish–and how much it Should cost–she decided to immerse herself in the truth and do a little truth telling.

Her alter ego is The Cosmetics Cop and her message is this: Lots of expensive skin and hair care products are over priced and there are excellent alternatives. She is the author and publisher of seven best-selling books on the beauty industry, including 

Not only does she have her own line of cosmetics which are super reasonable and full of all the good stuff for skin health. If skin is being treated well it looks better right? Every page of Paula’s extensive line of skin and hair care products is full of testimonials, praise, and thanks. 

I have to add that she is a big supporter of the cosmetics industry for all they do right. She only wants the hype and false hope sold by the marketing departments to be brought to light.

Paula reviews other brands and gives you the honest low down on price vs. ingredients and results right at her website. To have access to the most product info there is  Beautypedia.

This is a membership program which gives you access to Paula’s database of thousands of product reviews. She includes boutique lines to the biggest international companies and plainly tells you which  are good, bad, great, and worth it or not. 

Take a look at some of her videos , her skin, once red and irritated from acne treatments and skin care products is flawlessly beautiful. Does she look like a midlife woman? Absolutely, but one whose skin is cared for and radiant.

If you know and love Paula leave a comment so the newly initiated can hear what you have to say. Hats off to her for taking on the over priced, over hyped world of products we love.